The largest 3 on 3 basketball tournament in the world. It was a true honor to get to create the apparel and other assets for the 2021 event.
This year's design for the player shirt was created to emphasize diversity and inclusion. Conceptually, the idea to make the word "Player" out of different types of people came out early in the development process.
This design was a great opportunity to demonstrate varying degrees of apparel demand. Getting to play with the Nike logo was an honor and creating the limited edition version of this design gave me ample opportunity to play with some different basketball symbolization.
Additional retail and event designs were created, including a champion shirt and elite champion shirt (gold foil). Other designs include a finalist shirt and a mecha retail design (depicted to the left).