HighTop is a self-initiated passion project that was born from my love of streetwear and lifestyle brands. From conception to completion, I crafted this brand with a deep affection for the sneaker lifestyle.
From the beginning I wanted this project to be rooted in the imagery of basketball and sneaker culture. A lot of time went into simply identifying a name and direction from the brand. But the understanding that this brand would be placed on shoes and apparel really helped give direction to the project.
Further into the project I made the decision that I wanted the overall form of the brand to feel like a free-flowing combination of shoe-laces. You'll notice that in this effort a lot of thought was given to how the forms interacted with each other as well as the overall thickness of some lines.
