HighTop Branding

HighTop is a self-initiated passion project that was born from my love of streetwear and lifestyle brands. From conception to completion, I crafted this brand with a deep affection for the sneaker lifestyle.

Concept Development

From the beginning I wanted this project to be rooted in the imagery of basketball and sneaker culture. A lot of time went into simply identifying a name and direction from the brand. But the understanding that this brand would be placed on shoes and apparel really helped give direction to the project.

Design Development

Further into the project I made the decision that I wanted the overall form of the brand to feel like a free-flowing combination of shoe-laces. You'll notice that in this effort a lot of thought was given to how the forms interacted with each other as well as the overall thickness of some lines.

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