Shop local during the holidays!
Cheney Merchants Association
Holidays, Event, Branding
Angel Nunez, Madison Cramer
Cheney Merchants Association put on their first annual Holiday Hoopla celebration to celebrate and promote local businesses during the holiday season. In order to build the most successful event possible, they needed branding and collateral to promot the event. That's where we came in.
We wanted to create a branding package that was usable for the forseable future, but also had a fun atmoshpere for the friends and families that the CMA was looking to attract to their event. With this in mind we made loveable winter animal assets and a hand written type choice to keep things light and interesting. When it came to the actual logo, we chose to maintain a purposful design that made use of negative space.